Best known for his typeface design including Palatino, Optima and Zapfino, Hermann Zapf was also a self taught calligrapher. This beautiful film about the purpose and techniques of calligraphy was produced in 1967 during a visit to Hallmark Cards. Refreshing reminder of the craft and skill involved in lettering and one man’s passion for type.
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Always remember…The word 'studio' derives from 'study'. Our object is not to know the answers before we do the work. It's to know them after we do it.Bruce Mau